This Successful Launch Was No Joke

Inspired by the Cyanide & Happiness Random Comic Generator, Joking Hazard is a game in which you compete with your friends and enemies to finish an awful three-panel comic, from a deck of cards with millions of possible combinations. The team decided to launch a kickstarter which garnered 63,758 backers and pledged $3,246,588.

  • Back of the card game Joking Hazard box
  • All components of the Joking Hazard game layed out on a table

What we did

Cyanide and Happiness came to OOMPH looking to create several versions of the game – including a standard box to hold around 400 cards – a collector box with foil stamping – an expansion with Rolling Papers called Toking Hazard and a wooden box set. OOMPH manufactured the game and after a short time we were able to put Joking Hazard in stores like Target and others nationwide to bring this game to the masses. We also took care of manufacturing displays, coordinating warehousing and labeling for the mass marketing of the game.

Joking Hazard game
Toking Hazard game with rolling papers

The game

Joking Hazard is a party game where you compete to finish awesome/terrible comic strips with friends! The rules are simple: First, everyone takes a bunch of panel cards and a judge is picked. The first panel of the comic is drawn randomly from the deck. The next panel is placed intentionally by the judge, making a set-up. Everyone else finishes the comic with a card from their hand, and the judge picks the funniest one. This box comes with 350 comic panel cards. It also has 10 add-your-own-words cards, for if you get a good idea for one or want to write your stupid friend Greg into the game to make fun of him.

Joking Hazard is an EXTREMELY not-for-kids party game from the minds of Cyanide & Happiness, the hit webcomic. Three or more players compete to build funny and terrible comics about friendship, violence, sex, and everything in between. 360 panel cards (including 10 add-your-own-words cards) combine to form millions of awful situations, and sometimes nice ones. High quality cards can be burned for heat after society collapses.

The history

Cyanide & Happiness (C&H) is a webcomic created by Rob DenBleyker, Kris Wilson, Dave McElfatrick and Matt Melvin. The comic has been running since 2005 and is published on the website along with animated shorts in the same style. Matt Melvin left C&H in 2014, and several other people have contributed to the comic and to the animated shorts.

The comic and animations use stick figure art to present graphic, dark, and often surreal humor which has been described as “seem[ing] to have no taste boundaries whatsoever”, covering topics such as abortion, suicide, violence, and necrophilia. The comic was called one of the ten best webcomics by a columnist for The Telegraph in 2009, and by 2012 the website was receiving over a million views each day. C&H has won a Streamy Award and has been nominated for an Eisner Award.

C&H has had multiple spinoffs: there have been four seasons of an animated television show called The Cyanide & Happiness Show; three tabletop games have been produced; and two video games are in production.

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